So you are ready to start your membership. We love that for you. We also know that attracting new members and keeping existing members engaged can be a challenge. In this article, we’ll take you through 5 key strategies to promote your online membership and grow your community.
1. Promote your membership by Leverage Your Existing Audience
One of the easiest ways to promote your online membership is to leverage your existing audience. This includes your email list, social media following, and website visitors. If you do not already have an audience it is a perfect opportunity to build one.
Here is the steps broken down
- Choose a topic.
- Research that niche and how you can position an offer
- Create a membership that serves the audience in this niche
- Create content on social media that serves that audience
- Promote the membership on your accounts
Here are a few tangible examples.
You could start a membership for photographers. Create a Youtube channel teaching photography skills and doing product reviews, and at the end of your videos, promote your photography membership that supports new photographers to develop their skills and pursue a career in photography.
You could start a fitness membership. Calisthenics, Yoga, and Bodybuilding are a few niches you could target. Get on Instagram or TikTok and start sharing workouts, and fitness information. Promote your membership in the caption and include a link in your bio where followers can join.
When it comes to making money online it comes down to two things- TRAFFIC and OFFERS. Learning how to build a brand and create content on social media is a priceless skill you can use to create massive amounts of traffic to your membership.
2. Promote your membership by Collaborate with Influencers
Partnering with influencers in your industry can be a powerful way to reach new members and promote your online membership. Identify influencers who have a similar audience to yours and reach out to collaborate on a promotion or content creation. This could include guest blog posts, social media takeovers, or joint webinars. If you do not have your audience already, you could partner with an influencer who does.
One of our favorite examples is the Pilates Class membership. This was founded by Jacqui Kingswell and she was able to grow her membership to 53,000 members in the first year through one strategic collaboration. She approached Tash Oakley, an entrepreneur and content creator with over 3M followers.
Together they launched the Pilates Class, a monthly membership that provided online follow along workouts. Jacqui created an offer and found a partner with an aligned audience to launch it too. With a little research and networking, you can do the same.
3. Promote your membership by Use Paid Advertising
The next way to promote your online membership is through paid advertising. Paid advertising can be an effective way to reach a larger audience and attract new members to your online membership. Consider using Facebook or Google Ads to target your ideal audience with tailored messaging and promotions. Start with a small budget and test different ad creatives and targeting options to find what works best.
4. Promote your membership by Host Webinars or Live Events
Hosting webinars or live events can be a great way to showcase the value of your online membership and attract new members. Use these events to provide valuable insights or training that aligns with your membership offering. Be sure to promote your membership during the event and offer special promotions or discounts to attendees.
Setting up a webinar to sell your course involves a few key steps. First, determine the ideal date and time for your webinar, considering the availability of your target audience. Next, select a reliable webinar platform that suits your needs and allows for smooth presentation and interaction.
Prepare compelling presentation slides that highlight the key benefits and value of your course. Promote your webinar through various channels, such as email marketing, social media, and your website. As the webinar approaches, rehearse your presentation to ensure a polished delivery.
During the webinar, engage with your attendees, answer their questions, and showcase the unique aspects of your course. Finally, have a clear call-to-action at the end, directing participants to enroll in your course with a limited-time offer or exclusive bonus. By following these steps, you can effectively leverage webinars to sell your course and engage with potential students.
5. Promote your membership by Create Referral Programs
Referral programs can be a great way to encourage your existing members to promote your online membership to their friends and colleagues. Offer incentives like discounts or exclusive content to members who refer new sign-ups. Be sure to make it easy for members to share your membership with their network, such as by providing pre-written social media posts or email templates. Also make sure to have a link for them to share. If you want to learn more about how to set up a referral program for your community or course, we dive in deep here.
For example, Jake, a seasoned day trader and content creator specializing in the stock market, implemented a referral program to drive the promotion of his comprehensive online course and community on day trading strategies. Understanding the influence of personal recommendations in the trading community, Jake devised a program that rewarded his existing students for referring new traders to enroll in his community. He provided enticing incentives such as advanced trading tools, personalized coaching sessions, and a percentage of the referral’s sale.
Leveraging the enthusiasm and expertise of his satisfied students, Jake’s referral program became a catalyst for organic growth. With each successful referral, the reach of his community expanded, attracting aspiring traders eager to learn from his proven methods. Through the power of referrals, Jake solidified his position as a respected mentor in the day trading community and maximized the impact of his online community, empowering traders worldwide to achieve success in the dynamic world of day trading.
Promoting your online membership requires a targeted approach. While all of these strategies should be included in your marketing, it is best to focus on one, perfect it, and move on to the next
By following these strategies, you can grow your online membership and create a thriving community that offers value to your members and helps you achieve your business goals.