Starting an online membership can be a great way to generate recurring revenue, build a community around your brand, and offer exclusive content or services to your audience. However, it can also be a daunting task, especially if you’re new to the world of online business. In this guide, we’ll take you through the steps to start your own online membership site. If you are an online course creator this article is for you.
Step 1: Define Your Membership Offering
The first step in starting an online membership is to define what you’re offering. This could be exclusive content, access to a community, discounts on products or services, or anything else that you think would be valuable to your audience. It’s important to research what your target audience wants and needs, and then create a membership offering that meets those needs.
Step 2: Choose a Membership Platform
Once you’ve defined your membership offering, the next step is to choose a platform to host your membership site. There are many options available, including WordPress plugins like MemberPress Kajabi and Teachable. When choosing a platform, consider factors like ease of use, customization options, pricing, and features. We are obviously bias but we built MemberUp to be the best community platform in the industry. You can get a full demo here.
Step 3: Set Up Your Membership Site
Once you’ve chosen a platform, it’s time to set up your membership site. This includes creating a homepage that explains your membership offering, setting up payment processing, creating membership levels or tiers, and creating content or services that are exclusive to members. If you have never done this before, don’t worry, we got you. We created MemberUp University which walks you through step by step from idea to execution
Step 4: Promote Your Membership Site
With your membership site set up, the next step is to promote it to your audience. This can include email marketing, social media promotion, paid advertising, and more. It’s important to create a launch plan and ongoing marketing strategy to attract new members and keep existing members engaged.
Step 5: Manage Your Membership Site
Once your membership site is up and running, you’ll need to manage it to ensure it’s successful. This includes monitoring member engagement, creating new content or services, and addressing any technical issues or member support requests. It’s important to keep your members engaged and satisfied to encourage them to stay as members and recommend your membership site to others.
Starting an online membership can be a great way to generate recurring revenue and build a community around your brand. However, it requires careful planning and execution to be successful. By following these steps, you can start your own online membership site and grow it into a thriving community that offers value to your members and helps you achieve your business goals.