In the realm of online businesses, a well-structured membership site can be an invaluable asset, offering exclusive content and fostering a loyal community. Crafting a meticulously planned membership site content strategy is the cornerstone of achieving long-term success. At MemberUp, we understand the intricacies of designing compelling membership sites that resonate with your audience and keep them engaged. In this guide, we’ll delve into the essential steps to create a membership site content plan that not only captivates your members but encourages them to connect with each other.
We also say, people come for the content but they stay for the community.
Understanding Your Target Audience
Before embarking on the journey of creating your membership site content, it’s crucial to gain an in-depth understanding of your target audience. Thorough market research helps identify their pain points, desires, and preferences. This information is invaluable in tailoring your content to meet their needs effectively.
If you already have an audience (even if its only a few 100 people) a good place to start is to poll them on social media and ask them what they want to see in your membership. You can also look at what other creators are doing in your niche to get some ideas.
Defining Clear Objectives
Every successful endeavor begins with clear objectives. Define the goals you intend to achieve with your membership site. Whether it’s providing expert educational content, fostering a community, or delivering exclusive perks, your objectives will shape your content strategy.
For example, If your membership helps people through a transformation like training for a fitness competition your content should help facilitate your members success through that journey. Or perhaps you are helping your members learn a specific skill like coding, photography, or copywriting. In this case your content should help break down and teach that skill.
Crafting Compelling Content Categories
Organizing your content into well-defined categories is key to enhancing user experience and facilitating navigation. Divide your content into sections that address specific pain points or topics. This not only aids in content organization but also provides an intuitive user interface for your members.
At MemberUp we break content into two categories. Core content and Ritual content. Core content is the content that you have in your membership for your members to consume when they join. This could be a course, or a series of videos in the content section.
Your ritual content is content that you upload on a regular basis. This could be weekly videos, live calls in the events section, or quarterly updates to your core content. To learn more about how to create a content strategy, check out MemberUp University. We have a full course breaking this down
Establishing a Content Calendar
We know that creating content is an endeavor! It takes time. We get it. However, with some good planning and forward thinking, you can optimize your time spent creating content for your community. We suggest breaking down your content into 4 steps and batching each step. They are pre production, production, post production, and distribution.
For example, if you are uploading monthly videos to your content section, consider planning a day every month, to map out the next three months of content. This would be your pre production. Then, you could do the same and plan a day to batch shoot your videos, and do the same for editing. At MemberUp you have the option to schedule your content in the content section so you can optimize your time in the last phase, distribution.
Encouraging Member engagement
Once your content is live, it is important to encourage your members to interact with your content as well as each other. We are all about community here and we know an engaged community is a happy community. Some fun ways to encourage engagement is to script in a CTA at the end of your videos to encourage your members to leave a comment on the video. You can ask questions in your posts to get a conversation started.
At MemberUp we have incorporated features like Spark to encourage community engagement so you don’t have to. Every day Spark asks a question for your members. In order for your members to see the answers, they must answer the question themselves. We think this is pretty cool, and it has created amazing conversations in the communities on MemberUp.
Analyzing and Adapting
Finally it’s time to sit back and chill…kind of. Really it’s time to check in and see how your content is performing in your community. Do your members enjoy consuming it? Is it helping them get the results they joined for or is it helping them connect with each other. It is important to analyze and take an objective look at how you can continue to support your members.
We suggest doing quarterly check-ins with members and see what else you can do to support them.